Tuesday, September 22, 2009

Fascinating insight into what we like

Results of the "Sizzle" study by Jonathan Berger are very interesting. They show the subjectivity of what is "good". If you want to know more details, listen to the audio interview on Odeo:

in reference to:

"Jonathan Berger, a professor of music at Stanford University, recently completed a six-year study of his students. Every year he asked new arrivals in his class to listen to the same musical excerpts played in a variety of digital formats—from standard MP3s to high-fidelity uncompressed files—and rate their preferences. Every year, he reports, more and more students preferred the sound of MP3s, particularly for rock music. They've grown accustomed to what Berger calls the percussive sizzle—aka distortion—found in compressed music. To them, that's what music is supposed to sound like."
- The Good Enough Revolution: When Cheap and Simple Is Just Fine